When Adi Dassler started his company in 1949 and registered the three iconic stripes, he created one of the most recognizable brands that exist today. By focusing on icons in sports, Adidas has created numerous classic sneakers.Their trefoil logo and distinctive three stripes are more popular than ever. Innovation mixed with history, combined with quality and uniqueness is what characterizes adidas today, and that helps them to be one of the most relevant brands in sports and fashion.