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Bjorn Borg 

First launched in 1984 under the name The Björn Borg collection, the focus was on clothes, but after a few years, the lingerie collection was introduced. The iconic tennis player Björn Borg’s unquestionable style and position as a style icon remain fundamental to the brand today. Today Björn Borg has a wide range of underwear and is the natural choice for many looking for the perfect boxer shorts.